With nearly one billion users, Facebook is a social media
phenomenon which cannot be ignored by anyone seriously trying to market their
particular brand or business. But just creating a Facebook page and thinking
its going to do all the work for you would be a huge mistake! Successful
Facebook marketing involves a lot more....advertising, refreshing content,
finding new customers and clients, the list goes on because there's so much
more to effective Facebooking than meets the casual eye. This is where an expert
is an indispensable addition to every business and brand. And Facebook itself
is mindful of this, as Sarah Smith, director of operations and small business
unit manager at the social media behemoth explains...
Read a summary of
what she has to say here
Now, whilst many
of her ideas for small businesses involve costs, you'd perhaps expect this.
After all, their brief is to maximise income for Facebook marketing and
advertising tools. However, there are some good points in this interview. Page
insights are a valuable tool to use in sharpening up your strategy, and
Facebook classroom has some great webinars which explain their more intricate
fixes in easy to understand detail.
Have a look, and
have a think. Facebook is the third biggest search engine in use today. You
can't afford not to be a presence there.
