Finding ways to build High ranking Backlinks - domains that help.

There are still far too many legitimate website owners that falling for the guaranteed page one on Google for only $100 trick!

The key to optimising your presence on the web is influenced by over 200 factors within Google's search algorithm, which is also being constantly tweaked.

For the sake of this article we're going to cover a small but crucial part of one of those factors. Backlinking.

Backlinking is no longer the realm of the spammer. It has become the world of the strategist and the best ones, get the first page of Google. Backlinks are a critical tool to raise page rank and pagerank is what prioritises your page over others with the equivalent value in content.

You also need to understand the difference between nofollow and dofollow links and their value which is covered in a different post.

To gain a decent pagerank you need to be backlinked from pages with a high pagerank and those that have the golden goose are not going to share the golden eggs that easily. The first step is to identify highly ranked domains that will be the easiest to backlink from, with both dofollow and nofollow link status.

It would seem obvious but the high ranking pages to start with are your Social Media and high traffic interactive domains e.g. Facebook, Twitter, Pinterest, Tumbler and the like. remeber however that Facebook likes are not tracked as backlinks. The links have to be a clickable link to the site youre trying to rank. You also need to remember not to shorten the link because nofollow links credit the link to the url shortening service and NOT your website.

Then there is the use of the link wheel. Do NOT attempt this unless you have a thorough understanding of how the bots that crawl the web manage your information with the latest algorithms, however creating the actual links is the first step to building you valuable reputation.

Below is a list of high ranking domains upon which you can build information hubs that link back to your site. But also remember that if you only put one article on the blog/page domain, it will have less relevance than the page that has multiple articles, thus the job of SEO becomes an ongoing project.

Social Media platforms

Google+
Facebook
Twitter
Pinterest
Tumblr

Then build your article and information hubs on high ranking web building platforms such as:

Weebly
Wix
webs.com
Blogger
Wordpress
Yola
Squarespace
Moonfruit
Angelfire
Lycos (Tripod)
Virb

This list is not exhaustive and you can hunt for  many more as you surf the net and discover the platforms that others are using to spread their reach.

Remember you can always check a domain's page rank by going to http://checkpagerank.net/

This is a small articel on SEO and you will need to apply a number of other strategies tomake it work.

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All about website keywords, optimisation and search engines

In the most recent past we've heard a lot about how keywords are not the be all and end all of the search engine. While the way that Google operates their algorithms may change on a regular basis it is absurd to think that what you put into the internet won't be churned out!

 A lot of newbies hear all the tech speak about "keywords" and "optimisation" and grab snippets from all over the place but unless they get some form of education be it in a course,or a qualification, or by extended reading, that's what it remains. Snippets. Knowing where to look to find the information can also take years. So here are some resources.

 When a client hears that their Strategist optimises keywords usually it is just a whole lot of techno jargon that just goes right over their heads. So what exactly is it, and why is it important? Keyword optimisation is associated with the research analysis and selection of the best targeted keywords that will drive qualified traffic from search engines to the desired url (website) This is part of, but don't be mistaken, not all of the process in Search engine optimisation.

 I am often also astounded to see how many people will pay huge amounts of money for a once off optimisation service and then wonder why their page ranking indeed goes up, but then progressively drops.

Keyword optimisation is an ongoing task and requires maintenance with new keyword opportunities need to be discovered and cultivated. After all if you don't do it, the competition will. By expanding the keyword database, and cultivating the target words, performing regular analyses and monitoring performance levels, site traffic, and leads will continue to grow.

 All this may be very well, but if you don't start off with the right and most appropriate keywords, it could take a long time to get it right, and that means lost clients customers and leads. It may sound all very simple and cut and paste, but actually most good strategists will tell you that keyword ooptimisation can be the single most difficult task involved in SEO.

Remarkably many people are not prepared to pay for skilled strategists to work on this part of their digital marketing and indeed do not understand the loss. If you dont have the correct keywords, you dont get the traffic, you arent found online and your site doesnt perform. In some cases the construction of a whistles and bells website is completely moot, because the lack of keyword optimisation, renders it undiscoverable.

 To cut a long story short practicing search engine keyword optimisation should do these things:

•  Drive traffic (not any traffic, but qualified traffic) to your website 
• Analyse popular keywords by measuring the potential of traffic Include effective content which incorporates optimised keywords into your website 
• Understanding the language of your customers, means that you will know what they are searching for and how.

Keyword optimisation is vital in every aspect of digital marketing,  content strategy and link building inclusing the grouping of keywords in Google Adwords, Ad groups, not however ignoring sites information architecture.

So how do you ensure that your site is keyword optimised?

• Your keywords must appear in the title tag -front loaded
• Link building strategy is an integral part of keyword optimisation -link text should be tracked and managed.Include keywords in your link names.
• Image alt attribute and filenames should be keyword optimised
• Despite the debate over met optimisation, there is little doubt that the keyword connection produces more clicks.
• URL slugs. Remeber your website url has several versions, use keywords to name pages and slugs.
• Site Architecture, Just as your site has a hierarchy, so your keywords should feature in the hierarchy in terms of their importance.

This article is the first in a series on keywords. Part two of this series will cover keywords for PPC campaigns

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