• This is Social Media Marketing

    Targeted Campaigning for all industries,in all markets and at all age groups and target markets.

  • Social Media Management

    Manangement of all socia media platforms from dashboard, including CRM and campaign management

  • YouTube marketing

    YouTube the second largest search engine, only after Google, A great untapped market

Thursday 28 February 2013

The Google workshop an introduction

Nomsindo is offering a FREE (You pay for your own coffee) Google workshop on Saturday mornings for any interested businessmen/women in Cape Town.

Did you know that even a basic knowledge of the FREE Google tools at your fingertips can rapidly change your web and digital presence?

If you are going to grow to the point that you need to appoint a social media professional either in house or from an agency will you know enough to be sure you're not instructing a dud?

Feel free to contact us here

Please fill in the contact form if you'd like to join us. The workshop is informal and will be held at a waterfront venue to be announced shortly.


Monday 25 February 2013

Best tablets for 2013



When Apple introduced the famed Retina display to the third-generation Apple iPad, it set a bar so high that the rest of the industry struggled to catch up. That's until Google and Samsung joined forces to produce the Google Nexus 10.
Incredibly, the display on the Nexus 10 has an even higher pixel density than the iPad's. Its 10 in screen is an IPS panel with a resolution of 2,560 x 1,600, giving a pixel density of 300ppi, some 14% higher than the iPad's 264 ppi. The result is a screen with stunningly crisp graphics and super-sharp text.
It's also a good-quality screen. We measured its maximum brightness as 436cd/m2 and contrast as 807:1, so brightness is similar to that of the iPad but contrast isn't quite as high. In our subjective tests, we felt colours weren't quite as vibrant as on Apple's tablet, so images didn't have quite as much punch.
The tablet isn't as lovely to behold as the iPad, but we still like it. Instead of metal, the Nexus 10's chassis is built entirely from grippy rubber-coated plastic. The black chassis is curvier than the iPad's, and the bezel around the display is broader as well. At 603g, it's 49g lighter than the iPad, which makes it very comfortable to hold. We've no problems with build quality, and the fact the glass on the front is Corning's tough, scratch-resistant Gorilla Glass is another big bonus. The Nexus 10 feels like it would survive a drop better than the iPad.
It isn't short on features, either. Around the edges you'll find Micro HDMI, a 3.5mm headphone output and a Micro USB port. You can only charge the Nexus from scratch with the included charger, but it can be topped up via USB if you leave the charger at home. Wireless connections, meanwhile, can be made via Bluetooth, NFC or dual-band 802.11n Wi-Fi. There's GPS, a 5-megapixel camera with flash on the rear and a 720p webcam on the front. The main camera takes pretty impressive pictures, but composing shots using an unwieldy tablet is never easy. The only thing missing is a memory expansion slot to add to the Nexus' 16GB (or 32GB) of storage.
With all those pixels to shunt about, you might be worried that the Nexus 10's dual-core 1.7GHz Cortex-A15 processor wouldn't be able to cope, but the tabletperforms admirably thanks to its top-end Mali T604 graphics core and 2GB of RAM. Critically, all the games we threw at it, from Asphalt 7 to Shadowgun, barely skipped a beat. The only problem is the screen is so good that it's easy to spot where the developers have taken shortcuts.
The Nexus 10 coped with both local and online 1080p video files, and notwithstanding the slightly below-par contrast, they looked stunning. This makes the Nexus 10 a far better device for mobile video fans than the iPad, given its huge range of available video players and easy drag-and-drop file transfer from a PC - no syncing problems or Dropbox workarounds here.
In general use, too, the tablet's Android 4.2 (Jelly Bean) operating system runs very smoothly. There's not a hint of lag anywhere, whether scrolling from homescreen to homescreen,browsing through app launcher screens or, critically, when typing with the on-screen keyboard. The keyboard lets you type by swiping from side to side, as with the third-party Swype keyboard, but we found it more comfortable on a screen this broad to stick to traditional tapping.
As it comes with Android 4.2, the Nexus 10 also supports multiple user accounts - a first for tablet devices and something that's unlikely to be available on iPad ever. If you live with friends or family, this means you can share the device, with each user having their own email, bookmarks, apps, home screens, settings and preferences. It's a brilliant implementation of a feature that's been well overdue on tablets. Buy one, keep it on your coffee table, and let all the family use it.
If there's anywhere the Nexus 10 struggles, it's with complex, picture-heavy web pages. This may sound strange, considering the tablet has enough grunt to play back movies and games with barely a dropped frame, but on the Flickr website and the BBC home page, for example, scrolling and panning lagged and stuttered. It's not a horrendous problem, but it's enough to be noticeable.
More serious, though, is the fact that this high-resolution screen saps the battery. When playing our test video on loop at mid brightness, the tablet lasted only 8h 34m, which is almost two hours less than the Nexus 7 and a long way behind the iPad’s 11 hours plus. It's still enough to watch four films in a row, though.
The slightly below-par battery life, and the fact there's no 3G (or 4G) version of the Nexus 10, are its only real drawbacks, and it's hard to argue with the fact the tablet is £80 cheaper than the equivalent iPad. The Nexus 10 really is a bargain, and anyone looking for a good-value alternative to the iPad should be sorely tempted.


Saturday 9 February 2013

Apps for informal and micro business

Nomsindo is offering Apps for small businesses from as little as R285 No you didn't read it wrong - only R285!

While many micro enterprises are disinclined to spend on websites, e-commerce and more complex digital presence, mostly because of an affordability and maintenance problem, many are acutely aware that far more people in South Africa have smartphones than PCs or laptops.

It has also not escaped the average entrepreneur that the average smartphone owner uses their device for a lot more than calls and SMS and therefore even the large corporations are cottoning onto using mobile technology to increase their reach into communities previously hard to access.

This has become obvious with the speed by which FNB with their Mpowa and Nedbank with their PowerPOS have followed the Western European and US trends to enable small businesses to access merchant retail systems in remote locations and with little digital infrastructure.

While this is commendable, the proof in the pudding will be in uptake and understanding and therefore also the returns on their investment in the small businessman. While the African economy is often very misunderstood by the west it seems that their own financial institutions have hit it on the head and are taking every opportunity to open up new markets (thereby increasing profits).

Its incredibly exciting to see South African banks responding so quickly to international trends and applying them to the local economic culture. It also makes the battle against poverty and imbalance of opportunity so much more worthwhile.

We at Nomsindo have adopted a similar approach. Any and every local enterprise should be able to access the local digital market.

We have different app products, but the approach is the same. 

If a regular customer wants to know what their opening hours are, if they stock a certain product or directions to their premises, its much easier to navigate one or two simple clicks and have the info on hand, than to search it online while walking in the street. What they want to access is an instant type business card from which a simple click will enable them to make the phone call.

So why should these folk download a business card in app format. At Nomsindo we realise that apart from the cellphone fast becoming a necessary utility it is also used for entertainment, so why not combine the two?

When designing apps for charities we have created games that enable a user to dress and feed a homeless person. When they buy the upgrade, the cost of the game actually goes to feeding and clothing the homeless person, that the charity supports. Its win -win. The person gets a fulfilling cellphone activity and the charity can fulfill its purpose.

The concept is transferable to small business. A customer uses a free to download App and gets a voucher - They use the App when visiting the small business and present the voucher - every time, bringing repeat business. For a small hairdresser or second hand furniture business this is far more cost effective than paying for print ads that are usually completely unaffordable to informal and micro traders.

So why is it successful? Mainly because we train the small businesses to utilise other social media to enhance their mobile digital presence with apps such as foursquare, offering the mayor an enhanced discount, and multiple check ins rewards. The Social Media training session comes FREE, when a small business orders an App design from us, even at R285

How do we do it profitably? - We're not greedy and the rest is our secret..... and every business has its trade secrets.

Nomsindo provides mini apps and social media at discounted prices for small business groups and organisations to offer their members- email us for more info