Social Media and SEO

Something we always discuss with our clients is just how important a great all-singing all-dancing social media campaign is for their Search Engine Optimisation. In this day and age, the Social Web is driving everything forward on line, and a static website is just never going to cut it out there on the wild wild web...

This great article explains just why... http://veepopat.ca/social-media-optimization/

And for a view in an instant graphic,check out this one

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Social Media Round-up

Some interesting articles on social media to check out...

LinkedIn is still on the rise. Referrals to corporate websites are overwhelmingly due to LinkedIn, according to this article...

Automotive news reports on how General Motors is the latest big company to start taking on line reputation more seriously. This  is a growing trend we've featured on this blog before. It's one of the fastest growing services we provide for our clients. Read how GM are tackling this

More to come ....

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All about website keywords, optimisation and search engines

In the most recent past we've heard a lot about how keywords are not the be all and end all of the search engine. While the way that Google operates their algorithms may change on a regular basis it is absurd to think that what you put into the internet won't be churned out!

 A lot of newbies hear all the tech speak about "keywords" and "optimisation" and grab snippets from all over the place but unless they get some form of education be it in a course,or a qualification, or by extended reading, that's what it remains. Snippets. Knowing where to look to find the information can also take years. So here are some resources.

 When a client hears that their Strategist optimises keywords usually it is just a whole lot of techno jargon that just goes right over their heads. So what exactly is it, and why is it important? Keyword optimisation is associated with the research analysis and selection of the best targeted keywords that will drive qualified traffic from search engines to the desired url (website) This is part of, but don't be mistaken, not all of the process in Search engine optimisation.

 I am often also astounded to see how many people will pay huge amounts of money for a once off optimisation service and then wonder why their page ranking indeed goes up, but then progressively drops.

Keyword optimisation is an ongoing task and requires maintenance with new keyword opportunities need to be discovered and cultivated. After all if you don't do it, the competition will. By expanding the keyword database, and cultivating the target words, performing regular analyses and monitoring performance levels, site traffic, and leads will continue to grow.

 All this may be very well, but if you don't start off with the right and most appropriate keywords, it could take a long time to get it right, and that means lost clients customers and leads. It may sound all very simple and cut and paste, but actually most good strategists will tell you that keyword ooptimisation can be the single most difficult task involved in SEO.

Remarkably many people are not prepared to pay for skilled strategists to work on this part of their digital marketing and indeed do not understand the loss. If you dont have the correct keywords, you dont get the traffic, you arent found online and your site doesnt perform. In some cases the construction of a whistles and bells website is completely moot, because the lack of keyword optimisation, renders it undiscoverable.

 To cut a long story short practicing search engine keyword optimisation should do these things:

•  Drive traffic (not any traffic, but qualified traffic) to your website 
• Analyse popular keywords by measuring the potential of traffic Include effective content which incorporates optimised keywords into your website 
• Understanding the language of your customers, means that you will know what they are searching for and how.

Keyword optimisation is vital in every aspect of digital marketing,  content strategy and link building inclusing the grouping of keywords in Google Adwords, Ad groups, not however ignoring sites information architecture.

So how do you ensure that your site is keyword optimised?

• Your keywords must appear in the title tag -front loaded
• Link building strategy is an integral part of keyword optimisation -link text should be tracked and managed.Include keywords in your link names.
• Image alt attribute and filenames should be keyword optimised
• Despite the debate over met optimisation, there is little doubt that the keyword connection produces more clicks.
• URL slugs. Remeber your website url has several versions, use keywords to name pages and slugs.
• Site Architecture, Just as your site has a hierarchy, so your keywords should feature in the hierarchy in terms of their importance.

This article is the first in a series on keywords. Part two of this series will cover keywords for PPC campaigns

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How do you measure the ROI ?

We get asked all the time how we measure just how effective the social media campaigns we run for clients actually are... This is a great blog post which might give some insights into the mythical ROI measures. Of course, we use analytics tools to gain some idea of where our clients are positioned, but fresh opinion is always welcome...

http://robertbochnak.wordpress.com/#!

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Tablet Users More Attentive to video ads...

Very interesting for social media clients. We always advise considering YouTube ads - it's now the second biggest search engine, after all.

Food for thought...

Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG's Manatt | Andy Plesser

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Keeping Your Reputation Out of the Jaws of Social Media

On line reputation management is becoming a big issue as the socialweb marches on. Here is another great article which makes some very good points.

Keeping Your Reputation Out of the Jaws of Social Media | Small Agency Diary - Advertising Age

This is why it's so important to take expert advice from a specialist social media consultancy when you design and implement your own social media strategy.

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4 pro tips for online reputation management and social media

Another great post on the importance of Social media and on line reputation management. This has been brought into sharp focus for many of our clients this year by the sorry tale of KFC South Africa and the inept way ity deals with the massive quality control issues which bedevil this particular fast-food operation across the country.
Check out these tips forsuccessful brand management and if you're going to outsource your social media,make sure you use a specialist business or consultancy. Many folks do digital, but not many do just social media.

Nomsindo - We Create Conversations

4 pro tips for online reputation management and social media | memeburn

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Social Media Integration - Maximise Your Online Business Potential

You have a website, and you get leads and information from this,perhaps even some data, and you might be thinking    "why do I need social media?"  and that's a good question. After all, what else can integrating social media into your business online presence do for your organisation? How about this...

• Customer service. You can interact with your customers in real time on social media, answering any enquiries or complaints and building on line communities. This gets people engaged with your business.
• Invite people you've searched for to connect with you.Offer them incentives, coupons and discounts. It's a great way to seek out new business. 
• Generate new sales leads by looking for users who tweet or post about your business area or product.
• Add your social media 'handles' to your brochures and website and ask people to connect with you. Position yourself as *the* expert in your field of business
• Recruit new staff by using social media to advertise. You can even use social media sites like LinkedIn for the application and CV submission process. It's also a great way to head-hunt the right people as you can search through on line profiles.
• Monitor your competitors.You can watch to see what they're up to and engage with their customers. Do it better than they do!
• Promote new products across all your on line sites. Increase the reach of your campaign.
• Use stats and analytics tools to direct your marketing and tell you where your business is coming from. Big data can give you loads of useful information you perhaps didn't know about your business area.

If you use a bit of blue sky thinking you could probably think of many more reasons to integrate social media into your business, but whatever you do,get some good advice from a specialist social media consultant and make sure you maximise the potential of social media.

It is really great when you start to see folks using the social media 'buttons' on your website to tweet you and post to Facebook. Or connect with you via LinkedIn or leave a tip about you on FourSquare. But make sure you set up your website to tweet and Facebook and Google+1  automatically whenever you make any changes.

 Maximise your business potential with fully integrated social media. Let Nomsindo become your social media partners. We Create Conversations...

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How to design your social media marketing campaign

You know how it goes...you pick up the paper, surprised by it's weight. When you open it up, out tumbles a huge wad of advertising leaflets. We've all been there! The problem for businesses who still use this form of advertising is that hardly anybody reads them. The recycling bins are full of Pizza take-away menus, supermarket deals leaflets, furniture store sales flyers... etc etc. Is your business still advertising using the print medium? If so, you are probably wasting your money, and this sort of advertising doesn't come cheap by any means.. And in this day and age,it's becoming increasingly irrelevant...

                                                               (photo from hloom.com)

Social media has worked its way into every part of our lives.It is ubiquitous, and more to the ppoint, it is where people go to find things they want to buy and services they need. They just don't want to plough through all of the bits of paper cluttering up the house. If your marketing campaign is to reach people who want your services or products, then social media is where you just have to be. And more to the point, you need to pick your platforms very carefully according to your target audience. There is no point taking time to participate on a social space which is not the home of your target market. This is where good advice is essential. There is always a cost to social media, be it time or outsourcing it to somebody to do.

                                                         (image from library.ohiou.edu)

Take expert advice on the design of your marketing campaign on social media. This should include design, inception, integration with your website, creating conversations, management, detailed monthly analytics on line reputation management and brand protection. 

Whilst expert advice is never cheap, it could save you money in the long run if you get your social media activity right first time and managed for you effectively and efficiently. Many web design and digital media consultancies claim to be able to advise on social media, but you wouldn't ask an orthopedic surgeon to deliver your baby would you? Pick a specialist social media consultancy to advise you. It will be money well spent...they can advise you on every aspect of your marketing campaign and provide you with a real return on your investment (ROI). This is important because there is lots of available data which will help you with the direction and fine-tuning of your marketing and put you right at the heart of where you need to be - on your potential customers' social media feeds..

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Online Reputation Management - Protect your Brand

Recent food health scares have burst over social media like an atomic bomb. Horse meat scares have done the rounds on twitter and facebook and the other platforms and some big names have come under attack due to the way they did or did not handle adverse publicity on social media.  And it's not just food. HMV went bust in the UK thanks mainly to some terrible social media coverage which they failed to deal with. Hello Peter and other complaints sites are full of complaints against both big and small business (including St Elmo's Pizzaway and KFC South Africa which seem to attract more than their fair share of gripes).

If you care about your brand,you need to be alert to these complaints. If you value your on line reputation, you need to deal with them. The internet has a very long memory and Google searches will bring up these complaints,putting off potential customers from wanting to do business with you).

An online complaint on social media will quickly spread. This is called Amplification as the bad news for your business is spread from user to user and all their followers. The potential reach of one bad news tweet can very soon stretch into the hundreds of thousands in next to no time, irreparably damaging your brand.

However, these complaints do offer you a fantastic opportunity to engage with your customers and to turn complaints into satisfied folks who will even recommend you to their families and friends, winning you new business. You just need to be alert to the dangers and the opportunities because the long memory of the internet search engines can be made to work in your favour.

So don't just sanitise your Facebook page of any bad news. Don't ignore negative tweets, and don't use cut and paste responses to complaints on sites like Hello Peter,but instead take the opportunity to placate your dissatisfied customers and turn them into good friends, winning extra sales in the process. It is hard work. It needs some investment in social media and a good specialist consultant to give you advice. Consider outsourcing this work to a specialist social media consultancy because they will know exactly how to look after your brand and your reputation.

Here is a great article about how brand rescue and online reputation management is becoming a big challenge to many businesses and individuals

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5 Trends in Social Media for 2013

If you're in business and looking at how to maximise your social media activity, have a look at the trends for the rest of this year (and probably into next year too).
It's a given nowadays that you have to have an active presence on social media just to keep up with your competitors, never mind getting ahead,but if you take account of these predictions   and talk to a good specialist social media consultant, you should manage to stay ahead of the curve.

 5 Trends in Social Media Impacting Business | Social Media Today

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Why Businesses Need Google+...

I came across this great article today whilst doing some R&D for a client.It's a fantastic piece about the benefits of using Google+ for business. Now, we already know that Google+ is second only to Facebook in terms of users, but which is the better platform for business? I'd have to say that Google+ is giving Facebook a very good run for its money. If you take into account the SEO value of Google+, I'd have to say that no business serious about its social media activity should be swerving Google+, for this simple reason alone.
I know many of my social media consultant acquaintances and even competitors might disagree, but in my view, they are making a serious mistake if they underestimate the power of Google+.  Some great communities, ease of search,and the ability to better position your business right at the heart of your potential client or customer base gives it a real edge over Facebook. Whilst it's by no means disruptive technology, it is a serious player and must sit up there alongside Facebook at the very heart of any business social media strategy.
Why Bloggers Need Google Plus So Badly | Social Media Today

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Social Media may drive more traffic to your website than search engines...

We've been saying this for a while now. Well we would, wouldn't we? we're Social Media specialists, after all. But since Google changed it's search algorithms, it's interactions rather than the number of backlinks which makes your website stand up and take a bow to your customers and prospects..

Social Media May Soon Drive More Traffic to Your Website Than Search Engines | Entrepreneur.com

And remember, we are Cape Town's most cutting edge Social Media agency because it's what we live and breathe. We bring you the latest trends as well as up to the minute R&D so if you're looking for social media which positions your business or organisation right at the heart of the where you need to be, get in touch now.

Nomsindo - We Create Conversations...

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How *Not* to use Social Media

KFC is a big brand. Its known all over the world for fried chicken done to perfection using the Colonel's secret recipe of eleven spices and herbs. Except in South Africa, where they appear to have a problem with the concept of ..cooking... the chicken. Raw chicken is not good, even when coated in eleven herbs and spices. This is a photo of a recent purchase we made... Not at all appetising and more to the point, dangerous to health. Their facebook page is inundated with pics of substandard products and tales of poor service.

The problem with KFC South Africa is that they appear to have contracted out their complaints handling operation to the most cack-handed and inept operation we've ever come across (and there are lots of them in the world of digital media management, believe me! ). This company is called DSG but they don't handle the actual social media itself  - this is done 'in house' so there is an immediate disconnect in their customer service operation there. very poor!

Now, To recap the story so far. KFC South Africa are struggling with customer service and quality of their food. They have subcontracted their complaints operation to a so-called specialist in this field, DSG.

SOCIAL MEDIA IS SUPPOSED TO BE SOCIAL STUPID

We started posting comments and pictures on their Facebook page two days ago. We also started engaging in conversation with other disgruntled customers on both Facebook and Twitter, as well as blogging about the standard of food and service we've received from KFC over the years. But instead of heading us off at the pass by answering our comments and getting in touch with us by private message or Twitter DM, they simply posted their standard reply over and over again. From what we can see, they have three responses which they cut and paste onto Facebook in answer to complaints and comments. Apart from this, their entire Social Media strategy (if you can call it that) is to 'broadcast' KFC news. There is no real meaningful engagement with their customers. In fact, its not a social media strategy at all, its simply a digital media advertising strategy.

KFC South Africa (and DSG) have missed the point entirely. Its not called *social* media for nothing guys!
A real missed opportunity to build brand loyalty by true engagement with consumers, and to deal with complaints effectively, turning them around into satisfied customers. Just standard replies and broadcasting. Boring and ineffective.

BLOCKED FROM THEIR FACEBOOK

But there's worse... When we continued to engage with Facebook users who had made complaints, they blocked us from their facebook !! How stupid is that? Not only do they have a complete lack of understanding of how social media is supposed to work, but they send out the message (which we continue to spread on Twitter, Tumblr, Blogger, Google+, Trip Advisor, FourSquare etc etc) that if you complain too much about their food or service, they'll try to silence you by blocking you from their page. Problem with this folks is that there are simply too many other social media channels on which to create the conversation about their poor quality food and indifferent customer service.

DSG DOES NOT UNDERSTAND SOCIAL MEDIA USE

They must be worried because no less than the Executive Director (restaurants) from KFC South Africa, Peter Horne, phoned me up to ask what it would take for us to stop attacking their brand! They just don't get it do they? Its their abusive use of social media both themselves and via DSG which is the problem. DSG just don't get how to use it properly, and thats whats attacking their brand, not us...Daryl Shapiro from DSG who also called me yesterday needs to take a long hard look at his company social media operation because he's letting his clients down - big time. They advertise social media management on their website but they just don't deliver (see the last blog post on here about using a specialist social media consultant).

And so to prove the point, we made up our own facebook page, Finger Lickin Gross which has had hundreds of views in a few short hours. We've blogged about this as well. Again, thousands of hits. The twitter amplification has topped 250K views.  Please go visit, and comment, because it is supposed to be social media after all. And help us prove a point !

And to KFC South Africa... you might want to rethink and refashion your complaints handling process, because it's not working to protect your brand from the terrible service and poor quality food your restaurants serve up here in South Africa. Social media is about creating conversations. So go online and talk *with* your customers and stop talking *at* them.

Oh yes...and remember, blocking customers won't stop them talking on social media, it just encourages them to talk more...

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So, Why does my business need to be using Social media?

We get asked this question a lot! Prospective clients often feel confused and even scared of being active on the web, and think that having a website is enough... well, its not.

Not any more. Websites are static and difficult to use for conversations. They are the 'Shop Window' for your business, but nowadays, a good website will be integrated with social media. Here are a few reasons why you can't afford not to be using social media for your business..

• Answer and address complaints quickly. Increasingly, businesses are using Twitter and Facebook to handle complaints. Just check out KLM, Vodacom, and Virgin for good examples.If you want to see badly used social media,look at the KFC South Africa FaceBook page!
• Get feed back on your business activity. If you want to gauge the possible reaction of consumers or customers to something you're planning, Social Media is almost like an instant polling station! Just ask your questions on Twitter or Facebook for almost instant answers.
• Share photo's and video of your business activity and products. Its a vibrant community out there and with the right images, you get wonderful free exposure. 
• Word of mouth marketing is a powerful way to boost your sales. And without the cost of radio or television campaigns either. Its quick and effective, and all about making connections.
• Increase loyalty. Your social media activity will make your connections feel a strong sense of loyalty to you. After all, you're not just broadcasting to them...you're engaging with them
• Market research. You can easily search your business area or market and see what's happening. People will be talking about it, that's virtually guaranteed on social media. 
• Your competitors will be on it. So you don't want to be left out and lose business. If they're not already on social media, they soon will be!
• Statistics tell a story. You get tons of useful information from the data provided by social media activity. Web analytics and traffic reports tell you where your activity is coming from and allow you to position yourself vetu clinically to where you need to be.
• Become the expert in your field. Using content curation (collection and aggregation) positions you as the expert to ask questions from in your field. People will come to your sites for information and advice. before they even get near your competitors.
• Brand protection. You don't want people to criticise you on line, but if they do, you need to be able to talk with them instantly.Just look at HMV in the UK - they ignored social media and were driven into bankruptcy by a barrage of negative social media commentary they failed to answer.

                                                           creating conversation...

Social media is how you can engage with your customers and business contacts in real time and almost instantly. Increasingly, its how we do business, search for purchases and perhaps most importantly, make complaints about poor service or products. 

Social Media is growing and is a powerful force in marketing and brand protection. Nobody wants folks out there saying bad things about them on Twitter, facebook, Pinterest and all the other platforms which give people a genuine voice. That voice is affecting the way we buy products and services. Social Media sites are replacing traditional search engines (YouTube is second to Google for the number of searches recorded).

But you need to be positioned on the right Social Media platforms for your business. Thats where we can help. The advice of a good social media consultant is vital. A good consultant will live and breathe social media. They won't design websites, or do advertising. They'll just know exactly where you need to be on the many platforms that exist out there. 

This is our business. Social media is what we're all about. So we can help you with your website...from a social media integration perspective. But Social media is our speciality here at Nomsindo. 

We Create Conversation for your business...

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Six digital publishing startups to watch

We like the look of these, especially the new blogging tools. In fact, they might be set fair to take blogging to new and different directions. And thats the thing,because new technology should be disruptive...

Check them out ... and enjoy. And tell us what you think!

Six digital publishing startups to watch

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Social Media - What we do

We've been asked a lot recently just what is it we do for our Social Media clients. So here it is..

• We carry out a full review of a client's existing social media and web activity.
• We ask lots of questions about their business.Its important we 'get' their vision and mission to be able to understand just where they need to be on social media and what their market is.
• We would seek to understand where and how the client feels they should be using social media.Contrary to popular belief,its not for everyone!
• We'd want to talk about possible budgets. Its important to us to know how much they think it might cost to have a social media presence managed for them.
• Following this, we'd make a series of recommendations based upon our analysis of their needs. Some social media channels are a 'must have' for most clients. Others are more sector-specialist. Others are more related to the demographic of their potential markets/clients. For example, Pinterest has 65% of its hits coming from young women, whereas Google+ is more male oriented.
• We'd then offer a setup package which would include social media integration with their website, setting up of a blog and other social media platforms as necessary.
• A monthly management contract sets out the level of activity we'd undertake, as a minimum. For example,number of daily tweets, facebook posts etc. This is always flexible to suit changing business needs. We'll do the work and then talk with you later!
• We provide a detailed monthly report including web analytics and social media activity so that you can see where your traffic is coming from and how your social media presence is growing and effective. After all, you need to know what the return on your investment is.

And there it is....in a nutshell.

Nomsindo - We Create Conversations. 

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But what's the ROI ?

It's a question we are asked very, very frequently. In fact, its the one question every client or potential client of ours asks. Just what is the return on investment (ROI) from my business social media activity?

This is actually a very difficult question to answer because to be honest, there is no easy answer. Are you looking to generate more business from your social media activity? If so, its probably quite simple to measure business generated from leads or enquiries coming from social media. Of course, these leads would need to be *extra* business generated over and above your normal lead-generating activity.

Are you looking for increased visibility for your business or organisation? This is easy to measure,in terms of straight hits on your social media channels, but what does hits or the number of followers really tell you, other that you've about three million less followers than Justin Bieber on Twitter? You really should be looking for quality, not quantity. Are your followers and facebook likes from your business market or potential customers, and do you engage in conversation with them or just broadcast your own activity? After all, we are now in the age of web 3.0 and this is the creative collaborative web. Any successful social media activity must involve some degree of dialogue. If you look at some of the large business using social media, the successful ones are the ones who use it to have conversations with their followers. Social media is a community where you have to interact with people, talk to people, deal with complaints, answer questions and engage in discussion.

And if you want to position yourself as an expert in your field, the number of questions you answer on sites like Quora and Google+ will also be important.

Its not the raw data or metrics or stats which are important, its how these are analysed and interpreted. This is where you will find your true ROI, and this where an expert social media consultancy will be worth it's weight in gold. We can show you just what your  bucks are generating, and because we live breathe and work social media, we know just where you'd be best to focus your activity if you want a demonstrable return on your Rands.

ROI - its not just followers and likes, its quality not quantity,and above all,  it is focussed activity designed to suit your individual needs.

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Do you need to spend more on social media?

The attraction of social media for many is the low-cost entry. A few tweets and Facebook posts cost nothing but time. But to garner any sort of return on this time, your social media output needs to be refined and engaging. Its not enough to simply post messages and broadcast your news and products. You need to engage in conversations because its difficult to build up a presence on line without this. Of course, creating a buzz on line demands a commitment to investing the effort involved in cultivating and building a following. So, would you invest time and money in this? Spending hard-won profit on a social media specialist might be expensive but the return might also be well worth the investment. Because you can't do this half-heartedly, it needs a certain level of input, and this means you've got to put out to get in. Here's a great little blog post on social media marketing spending..

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Developing leadership capacity...characteristics of great leaders

This is a blog post I've been writing for the best part of a year now. It's ideas and observations from running workshops on leadership for various people and organisations. You learn a great deal from running these events, Just as you learn a great deal when teaching. If you look at good leaders closely whilst they are working, they usually all share several, if not all of the same characteristics. They certainly are not in the business of collecting followers, but in making new leaders. Now you'll have read that quote in quite a few 'leadership' bibles by now probably. But what are the essential characteristics leaders display which inspire people to achieve great things for their organisations. I think you could possibly distil it down to the following list.

• Passion. All great leaders have a passion for their profession or/or business and/or organisation. This passion is infectious. It rubs off and inspires everybody else around them. No big inspirational speeches, just a constant enthusiasm for a clear mission which others want to be a part of. Good people want to be a part of something exciting and bigger and want to be able to say that they were a part of it. If you make these people feel like they are essential to the success of the mission, and give them credit that's due, your passion will inspire loyalty and that 'go the extra mile' factor in your team.
• Capacity-building. They always try to add value to their organisation by recruiting great people. its not the job of a leaders to gather followers but to enable more leaders to develop. Finding talented and creative people is a characteristic of truly great leaders.
• Excellence. This is not an aspiration but constantly and consistently modelled by great leaders. Your people can see by your example how they should be working, and they will set themselves their own goals for success based upon your example. When the going gets tough, they will model their responses on your behaviours and example.Everyone in the team is accountable for the success, but also for sharing the load. There are no favourites on the team; everyone is treated the same, with the same expectations of excellence from everyone.
• Lifelong learners. Great leaders are learners,but more than that, they are completely open about this. You don't stop learning once you get to a top leadership position, you just keep on going. They utilise the expertise within their own teams. If someone knows more about a particular area of the work in hand, great leaders are not afraid to defer to that expertise, not seeing this as a threat to their leadership, but an opportunity to learn by listening to the talent in their teams.
• Delegation. Great leaders give their team members the space to work, and to be creative and innovative. They don't micro-manage, but give people ownership of their work. They trust their people (who they've probably recruited) to do their jobs and perform their particular roles, giving them space to solve problems and challenges without the boss looking over their shoulders. Great leaders have their team members' backs and don't sacrifice them for their own personal 'safety' if something goes awry. 
• Mentoring. Great leaders are a constant presence mentoring everyone in their team where its necessary. People are not just recruited and told to get on with the job. Great leaders work with people to bring out the best in them and its a constant process of professional development. Regular feedback on performance is a hallmark of this mentoring. Great leaders also take an interest in the personal lives of their people. They know about their families, their interests and activities outside of work and make them feel valued by asking about these things. And this personal knowledge helps them to know when they can push for more or when they need to pull back.
• Experience. Great leaders can walk the walk as well as talk the talk. people who want to get on will go with leaders who they believe will bring them success. They know that a leader was once in their shoes. Great leaders expose their people to a range of skills and experiences to broaden the overall skill sets of their teams. They are genuinely interested in helping more of their people to become great leaders themselves and they celebrate success when their people are promoted or move on. They help them develop their professional learning networks and share contacts where appropriate. They'll never block you on Twitter or LinkedIn -where they usually have plenty of endorsements of their skills and experiences.
• Facilitation. Great leaders facilitate the success of their people. They clear the path, and help them to achieve success by smoothing the way as much as possible, flattening out or removing the obstacles along the way. They know what might hold back their people and remove these barriers. They take care of all the politics, freeing up their folks to do their jobs without distraction. 
• Bravery. Standing up for what's right, for their teams and for individuals is inspirational behaviour. Great leaders are visible. They don't spend all their time behind the closed office door, but out in amongst it mixing it up where the action is. They don't just follow the vision, they make the vision happen by fronting up to all the issues which can threaten success. They are not afraid to put their own jobs on the line where they believe that something needs to be said or done which might be viewed as controversial or a bit left-field.
• Fairness. Great leaders are scrupulously fair to everyone. They treat everybody in the same way, including themselves. They hold themselves to account in the same way as they hold their people to account, and never expect their people to do anything they wouldn't try to do themselves. Not afraid to dirty their hands and muck in with the team where necessary.
• Consistency.  They always deliver what they promise. They are genuine people with no falseness about them so that you always know where you stand. Hidden agendas are not a part of their modus operandi. Great leaders understand that their people take their cues from them and so they behave in a way they'd expect others to behave also. 

Have I missed anything out? please add your comments below. For great leadership seminars and workshops for your organisation, contact Nomsindo using the details on this site and let us help you to develop your leadership capacity. 

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About learning to code...

Many people in the technology wilderness don't realise that very many coders actually didn't start out their careers as computer fundi's. I started out as a visual and 3D artist.I became frustrated when as part of my course I was expected to create a website to showcase my work using a basic piece of wysiwyg (What you see is what you get) piece of software that actually didn't come near to satisfying my vision for the work I was trying to do. So I took the next step and googled how to change the html. 

 Within days I was hooked. I took a course on HTML. That led to eventually doing a course on graphic design and then to CSS, which led to javascript. I landed up buying Webmags and developing code from tutorials, I gleaned from the mags. Then I realised I could use Youtube to explore further develop ideas and opportunities and eventually all the best free online coding tutorials featured at the top of my browser bookmarks. This however happened over several years while I was still busy doing other things. 

 I must however stress one vital fact. I already understood the fundamentals of programming. The core the foundation. I knew what a string, and array and a variable was. I understood how different elements need to correspond and connect to enable any application to work properly, and the fundamental principles of any programming had not left me behind despite the fact that i learnt them as an add on course to maths in my 1980's high school years. So here are some rules to learning code for the beginner.

1. Learn the fundamentals.

You need to understand what it is that makes a programme in any language work, basically understanding the anatomy of any coding language. An analogy would be that humans, reptiles, mammalian animals all have similarities. They have circulation systems, respiratory systems, nervous systems. The concept is the same, but core body temperature is different, respiratory rate is different and brain function is different. They all need air, water and food to survive. So coding languages have a similar blueprint to enable the programme to exist, but they all function differently and they also evolve  as developers try to improve programming to their advantage. Spending the extra time at the beginning to build a strong foundation will payoff big time when you're tackling something new. Don't try a shortcut at this stage. Try out one of these kindle edition books to start you off

2. Pick something that interests you

If youre into web design HTML and CSS is the way to go. There is so much on Youtube and W3 that you'll be developing in no time, but be sure to be specific about what youre looking for. have a look at our free tutorial page on our website to get an idea of what you should look for. If you fancy developing phone apps have explore learning java. You may realise also that skills and knowledge overlap for example it is possible to develop Blackberry© products using Webworks™ and a knowledge of HTML 5.

3. Dont try to run before you can walk.

When learning online don't feel silly about doing tutorials that look they are designed for kids, or perhaps you feel you're learning something infantile. You can never learn too much and often you'll use these skills to make money building apps for the kids those courses targeted. Also you will often find that having learned one particular language another is quite similar it comes easy. the more you learn, the faster you learn more.

4. Keep learning

As you develop your skills, you will realise how quickly things change and move on in the tech world, so once you have a skill, keeping up with changes is far easier than having to relearn skills. Also remember that you can a lot online and completely free. Try resources such as greenfoot, openculture and code.org to start and update your new knowledge base.

5. Create a library.

We all forget things we learn. So keep notes and code that you have developed and written. Build a library of resources and info and remember that even sometimes you may have to return to the basics to review an issue you may have, several years down the line. In time you will have books, (If they're digital keep backups - its not illegal to copy for backup purposes) videos and record of your own projects.

6. Build a portfolio

If you eventually want to make a living from coding, keep record of your work and build a portfolio. This enables future clients to explore your styles and methods and you will find that you attract interest and custom.

7. Get to know other developers.

While in the corporate world projects in development are obviously confidential, coders like to share their knowledge as well as their problems in overcoming certain issues. Its amazing how when ruminating over a particular problem for hours one cant see the forest for the trees and along comes a fellow coder who looks at it from the outside and spots the problem in a second. This doesn't make you less competent, in fact it increases your knowledge base. So use groups such as meetup to grow your professional connections. Coders are human too and love to help people who share their love for what they do. So as long as you're not asking for spoon feeding but rather a resource or help that you cant find elsewhere, those more experienced are usually happy to help. Find a group like coffee and coding at meetup.com

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The Google workshop an introduction

Nomsindo is offering a FREE (You pay for your own coffee) Google workshop on Saturday mornings for any interested businessmen/women in Cape Town.

Did you know that even a basic knowledge of the FREE Google tools at your fingertips can rapidly change your web and digital presence?

If you are going to grow to the point that you need to appoint a social media professional either in house or from an agency will you know enough to be sure you're not instructing a dud?

Feel free to contact us here

Please fill in the contact form if you'd like to join us. The workshop is informal and will be held at a waterfront venue to be announced shortly.

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Best tablets for 2013

When Apple introduced the famed Retina display to the third-generation Apple iPad, it set a bar so high that the rest of the industry struggled to catch up. That's until Google and Samsung joined forces to produce the Google Nexus 10.

Incredibly, the display on the Nexus 10 has an even higher pixel density than the iPad's. Its 10 in screen is an IPS panel with a resolution of 2,560 x 1,600, giving a pixel density of 300ppi, some 14% higher than the iPad's 264 ppi. The result is a screen with stunningly crisp graphics and super-sharp text.

It's also a good-quality screen. We measured its maximum brightness as 436cd/m2 and contrast as 807:1, so brightness is similar to that of the iPad but contrast isn't quite as high. In our subjective tests, we felt colours weren't quite as vibrant as on Apple's tablet, so images didn't have quite as much punch.

The tablet isn't as lovely to behold as the iPad, but we still like it. Instead of metal, the Nexus 10's chassis is built entirely from grippy rubber-coated plastic. The black chassis is curvier than the iPad's, and the bezel around the display is broader as well. At 603g, it's 49g lighter than the iPad, which makes it very comfortable to hold. We've no problems with build quality, and the fact the glass on the front is Corning's tough, scratch-resistant Gorilla Glass is another big bonus. The Nexus 10 feels like it would survive a drop better than the iPad.

It isn't short on features, either. Around the edges you'll find Micro HDMI, a 3.5mm headphone output and a Micro USB port. You can only charge the Nexus from scratch with the included charger, but it can be topped up via USB if you leave the charger at home. Wireless connections, meanwhile, can be made via Bluetooth, NFC or dual-band 802.11n Wi-Fi. There's GPS, a 5-megapixel camera with flash on the rear and a 720p webcam on the front. The main camera takes pretty impressive pictures, but composing shots using an unwieldy tablet is never easy. The only thing missing is a memory expansion slot to add to the Nexus' 16GB (or 32GB) of storage.

With all those pixels to shunt about, you might be worried that the Nexus 10's dual-core 1.7GHz Cortex-A15 processor wouldn't be able to cope, but the tabletperforms admirably thanks to its top-end Mali T604 graphics core and 2GB of RAM. Critically, all the games we threw at it, from Asphalt 7 to Shadowgun, barely skipped a beat. The only problem is the screen is so good that it's easy to spot where the developers have taken shortcuts.

The Nexus 10 coped with both local and online 1080p video files, and notwithstanding the slightly below-par contrast, they looked stunning. This makes the Nexus 10 a far better device for mobile video fans than the iPad, given its huge range of available video players and easy drag-and-drop file transfer from a PC - no syncing problems or Dropbox workarounds here.

In general use, too, the tablet's Android 4.2 (Jelly Bean) operating system runs very smoothly. There's not a hint of lag anywhere, whether scrolling from homescreen to homescreen,browsing through app launcher screens or, critically, when typing with the on-screen keyboard. The keyboard lets you type by swiping from side to side, as with the third-party Swype keyboard, but we found it more comfortable on a screen this broad to stick to traditional tapping.

As it comes with Android 4.2, the Nexus 10 also supports multiple user accounts - a first for tablet devices and something that's unlikely to be available on iPad ever. If you live with friends or family, this means you can share the device, with each user having their own email, bookmarks, apps, home screens, settings and preferences. It's a brilliant implementation of a feature that's been well overdue on tablets. Buy one, keep it on your coffee table, and let all the family use it.

If there's anywhere the Nexus 10 struggles, it's with complex, picture-heavy web pages. This may sound strange, considering the tablet has enough grunt to play back movies and games with barely a dropped frame, but on the Flickr website and the BBC home page, for example, scrolling and panning lagged and stuttered. It's not a horrendous problem, but it's enough to be noticeable.

More serious, though, is the fact that this high-resolution screen saps the battery. When playing our test video on loop at mid brightness, the tablet lasted only 8h 34m, which is almost two hours less than the Nexus 7 and a long way behind the iPad’s 11 hours plus. It's still enough to watch four films in a row, though.

The slightly below-par battery life, and the fact there's no 3G (or 4G) version of the Nexus 10, are its only real drawbacks, and it's hard to argue with the fact the tablet is £80 cheaper than the equivalent iPad. The Nexus 10 really is a bargain, and anyone looking for a good-value alternative to the iPad should be sorely tempted.

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Apps for informal and micro business

Nomsindo is offering Apps for small businesses from as little as R285 No you didn't read it wrong - only R285!

While many micro enterprises are disinclined to spend on websites, e-commerce and more complex digital presence, mostly because of an affordability and maintenance problem, many are acutely aware that far more people in South Africa have smartphones than PCs or laptops.

It has also not escaped the average entrepreneur that the average smartphone owner uses their device for a lot more than calls and SMS and therefore even the large corporations are cottoning onto using mobile technology to increase their reach into communities previously hard to access.

This has become obvious with the speed by which FNB with their Mpowa and Nedbank with their PowerPOS have followed the Western European and US trends to enable small businesses to access merchant retail systems in remote locations and with little digital infrastructure.

While this is commendable, the proof in the pudding will be in uptake and understanding and therefore also the returns on their investment in the small businessman. While the African economy is often very misunderstood by the west it seems that their own financial institutions have hit it on the head and are taking every opportunity to open up new markets (thereby increasing profits).

Its incredibly exciting to see South African banks responding so quickly to international trends and applying them to the local economic culture. It also makes the battle against poverty and imbalance of opportunity so much more worthwhile.

We at Nomsindo have adopted a similar approach. Any and every local enterprise should be able to access the local digital market.

We have different app products, but the approach is the same. 

If a regular customer wants to know what their opening hours are, if they stock a certain product or directions to their premises, its much easier to navigate one or two simple clicks and have the info on hand, than to search it online while walking in the street. What they want to access is an instant type business card from which a simple click will enable them to make the phone call.

So why should these folk download a business card in app format. At Nomsindo we realise that apart from the cellphone fast becoming a necessary utility it is also used for entertainment, so why not combine the two?

When designing apps for charities we have created games that enable a user to dress and feed a homeless person. When they buy the upgrade, the cost of the game actually goes to feeding and clothing the homeless person, that the charity supports. Its win -win. The person gets a fulfilling cellphone activity and the charity can fulfill its purpose.

The concept is transferable to small business. A customer uses a free to download App and gets a voucher - They use the App when visiting the small business and present the voucher - every time, bringing repeat business. For a small hairdresser or second hand furniture business this is far more cost effective than paying for print ads that are usually completely unaffordable to informal and micro traders.

So why is it successful? Mainly because we train the small businesses to utilise other social media to enhance their mobile digital presence with apps such as foursquare, offering the mayor an enhanced discount, and multiple check ins rewards. The Social Media training session comes FREE, when a small business orders an App design from us, even at R285

How do we do it profitably? - We're not greedy and the rest is our secret..... and every business has its trade secrets.

Nomsindo provides mini apps and social media at discounted prices for small business groups and organisations to offer their members- email us for more info

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