Why Businesses Need Google+...

I came across this great article today whilst doing some R&D for a client.It's a fantastic piece about the benefits of using Google+ for business. Now, we already know that Google+ is second only to Facebook in terms of users, but which is the better platform for business? I'd have to say that Google+ is giving Facebook a very good run for its money. If you take into account the SEO value of Google+, I'd have to say that no business serious about its social media activity should be swerving Google+, for this simple reason alone.
I know many of my social media consultant acquaintances and even competitors might disagree, but in my view, they are making a serious mistake if they underestimate the power of Google+.  Some great communities, ease of search,and the ability to better position your business right at the heart of your potential client or customer base gives it a real edge over Facebook. Whilst it's by no means disruptive technology, it is a serious player and must sit up there alongside Facebook at the very heart of any business social media strategy.
Why Bloggers Need Google Plus So Badly | Social Media Today