Why using Social Media for CRM is a priceless tool

I must start by emphasising that social media is by no means the only CRM (customer relationship management) tool a company should use and certainly in certain circumstances there are are other CRM tools that are more effective. It has however become clearly obvious that with the implementation of social media as a grass roots CRM instrument by medium and large enterprises, the cost effectiveness...

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LinkedIn- why 100 million users can't be wrong..

A great blog post from Robert Clay about The power of LinkedIn I've certainly found it useful, particularly in South Africa. Any thoughts? - Posted using BlogPress from my iP...

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How to bag your first Tiger....

You know how it goes...you've set up on your own, survived the first year and struggled through half of the second. Small accounts, but nothing big. And then all of a sudden, that first big deal lands in your lap, the saviour of your fledgling business. How did it happen? Tempting though it is to think so, this big deal was not, repeat not down to luck. It was all down to your absolute focus on business...

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Facebook-what they don't tell you but what you should know

With nearly one billion users, Facebook is a social media phenomenon which cannot be ignored by anyone seriously trying to market their particular brand or business. But just creating a Facebook page and thinking its going to do all the work for you would be a huge mistake! Successful Facebook marketing involves a lot more....advertising, refreshing content, finding new customers and clients, the...

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