How to design your social media marketing campaign

You know how it goes...you pick up the paper, surprised by it's weight. When you open it up, out tumbles a huge wad of advertising leaflets. We've all been there! The problem for businesses who still use this form of advertising is that hardly anybody reads them. The recycling bins are full of Pizza...

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How *Not* to use Social Media

KFC is a big brand. Its known all over the world for fried chicken done to perfection using the Colonel's secret recipe of eleven spices and herbs. Except in South Africa, where they appear to have a problem with the concept of ..cooking... the chicken. Raw chicken is not good, even when coated in eleven...

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So, Why does my business need to be using Social media?

We get asked this question a lot! Prospective clients often feel confused and even scared of being active on the web, and think that having a website is enough... well, its not. Not any more. Websites are static and difficult to use for conversations. They are the 'Shop Window' for your business, but...

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Social Media - What we do

We've been asked a lot recently just what is it we do for our Social Media clients. So here it is.. We carry out a full review of a client's existing social media and web activity. We ask lots of questions about their business.Its important we 'get' their vision and mission to be able to understand just where they need to be on social media and what their market is. We would seek to understand...

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Why using Social Media for CRM is a priceless tool

I must start by emphasising that social media is by no means the only CRM (customer relationship management) tool a company should use and certainly in certain circumstances there are are other CRM tools that are more effective. It has however become clearly obvious that with the implementation of social media as a grass roots CRM instrument by medium and large enterprises, the cost effectiveness...

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