Social Media and SEO

Something we always discuss with our clients is just how important a great all-singing all-dancing social media campaign is for their Search Engine Optimisation. In this day and age, the Social Web is driving everything forward on line, and a static website is just never going to cut it out there on...

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So, Why does my business need to be using Social media?

We get asked this question a lot! Prospective clients often feel confused and even scared of being active on the web, and think that having a website is enough... well, its not. Not any more. Websites are static and difficult to use for conversations. They are the 'Shop Window' for your business, but...

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Social Media - What we do

We've been asked a lot recently just what is it we do for our Social Media clients. So here it is.. We carry out a full review of a client's existing social media and web activity. We ask lots of questions about their business.Its important we 'get' their vision and mission to be able to understand just where they need to be on social media and what their market is. We would seek to understand...

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But what's the ROI ?

It's a question we are asked very, very frequently. In fact, its the one question every client or potential client of ours asks. Just what is the return on investment (ROI) from my business social media activity? This is actually a very difficult question to answer because to be honest, there is no...

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Why using Social Media for CRM is a priceless tool

I must start by emphasising that social media is by no means the only CRM (customer relationship management) tool a company should use and certainly in certain circumstances there are are other CRM tools that are more effective. It has however become clearly obvious that with the implementation of social media as a grass roots CRM instrument by medium and large enterprises, the cost effectiveness...

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How to bag your first Tiger....

You know how it goes...you've set up on your own, survived the first year and struggled through half of the second. Small accounts, but nothing big. And then all of a sudden, that first big deal lands in your lap, the saviour of your fledgling business. How did it happen? Tempting though it is to think so, this big deal was not, repeat not down to luck. It was all down to your absolute focus on business...

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Facebook-what they don't tell you but what you should know

With nearly one billion users, Facebook is a social media phenomenon which cannot be ignored by anyone seriously trying to market their particular brand or business. But just creating a Facebook page and thinking its going to do all the work for you would be a huge mistake! Successful Facebook marketing involves a lot more....advertising, refreshing content, finding new customers and clients, the...

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Job hunting and social media

So 89%of companies will be using social media as a part of their recruitment processes by the end of this year... Did you know that? No, me neither. But it's all here in a great article and info graphic I came across this morning. Have a look for yourself. - Posted using BlogPress from my i...

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It was Facebook wot done it, m'lud...

This morning's trawl of the social media web came up with this Interesting article on the increasing use of social media sites as evidence in courts. Despite many folk protesting that the scribblings of members us private and therefore protected, increasingly such objections are being overruled by judges. I guess that the moral of this story is be very careful what you post. Google+ appears...

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This is essential for your business

I came across a great infographic on the TechCrunch blog recently. It came with an article detailing why business leaders feel social media is now an essential part of their business strategy. The blog post is here but I've produced the infographic below.....

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