So, Why does my business need to be using Social media?

We get asked this question a lot! Prospective clients often feel confused and even scared of being active on the web, and think that having a website is enough... well, its not.

Not any more. Websites are static and difficult to use for conversations. They are the 'Shop Window' for your business, but nowadays, a good website will be integrated with social media. Here are a few reasons why you can't afford not to be using social media for your business..

• Answer and address complaints quickly. Increasingly, businesses are using Twitter and Facebook to handle complaints. Just check out KLM, Vodacom, and Virgin for good examples.If you want to see badly used social media,look at the KFC South Africa FaceBook page!
• Get feed back on your business activity. If you want to gauge the possible reaction of consumers or customers to something you're planning, Social Media is almost like an instant polling station! Just ask your questions on Twitter or Facebook for almost instant answers.
• Share photo's and video of your business activity and products. Its a vibrant community out there and with the right images, you get wonderful free exposure. 
• Word of mouth marketing is a powerful way to boost your sales. And without the cost of radio or television campaigns either. Its quick and effective, and all about making connections.
• Increase loyalty. Your social media activity will make your connections feel a strong sense of loyalty to you. After all, you're not just broadcasting to them...you're engaging with them
• Market research. You can easily search your business area or market and see what's happening. People will be talking about it, that's virtually guaranteed on social media. 
• Your competitors will be on it. So you don't want to be left out and lose business. If they're not already on social media, they soon will be!
• Statistics tell a story. You get tons of useful information from the data provided by social media activity. Web analytics and traffic reports tell you where your activity is coming from and allow you to position yourself vetu clinically to where you need to be.
• Become the expert in your field. Using content curation (collection and aggregation) positions you as the expert to ask questions from in your field. People will come to your sites for information and advice. before they even get near your competitors.
• Brand protection. You don't want people to criticise you on line, but if they do, you need to be able to talk with them instantly.Just look at HMV in the UK - they ignored social media and were driven into bankruptcy by a barrage of negative social media commentary they failed to answer.

                                                           creating conversation...

Social media is how you can engage with your customers and business contacts in real time and almost instantly. Increasingly, its how we do business, search for purchases and perhaps most importantly, make complaints about poor service or products. 

Social Media is growing and is a powerful force in marketing and brand protection. Nobody wants folks out there saying bad things about them on Twitter, facebook, Pinterest and all the other platforms which give people a genuine voice. That voice is affecting the way we buy products and services. Social Media sites are replacing traditional search engines (YouTube is second to Google for the number of searches recorded).

But you need to be positioned on the right Social Media platforms for your business. Thats where we can help. The advice of a good social media consultant is vital. A good consultant will live and breathe social media. They won't design websites, or do advertising. They'll just know exactly where you need to be on the many platforms that exist out there. 

This is our business. Social media is what we're all about. So we can help you with your website...from a social media integration perspective. But Social media is our speciality here at Nomsindo. 

We Create Conversation for your business...

Read More

Social Media - What we do

We've been asked a lot recently just what is it we do for our Social Media clients. So here it is..

• We carry out a full review of a client's existing social media and web activity.
• We ask lots of questions about their business.Its important we 'get' their vision and mission to be able to understand just where they need to be on social media and what their market is.
• We would seek to understand where and how the client feels they should be using social media.Contrary to popular belief,its not for everyone!
• We'd want to talk about possible budgets. Its important to us to know how much they think it might cost to have a social media presence managed for them.
• Following this, we'd make a series of recommendations based upon our analysis of their needs. Some social media channels are a 'must have' for most clients. Others are more sector-specialist. Others are more related to the demographic of their potential markets/clients. For example, Pinterest has 65% of its hits coming from young women, whereas Google+ is more male oriented.
• We'd then offer a setup package which would include social media integration with their website, setting up of a blog and other social media platforms as necessary.
• A monthly management contract sets out the level of activity we'd undertake, as a minimum. For example,number of daily tweets, facebook posts etc. This is always flexible to suit changing business needs. We'll do the work and then talk with you later!
• We provide a detailed monthly report including web analytics and social media activity so that you can see where your traffic is coming from and how your social media presence is growing and effective. After all, you need to know what the return on your investment is.

And there it is....in a nutshell.

Nomsindo - We Create Conversations. 

Read More

It's a scoop

With content curation being high on the social media agenda at the moment, a new platform for helping with this task has just been introduced. It's called Scoop.It and is a great big advance on other social bookmarking sites such as Delicious or Digg in my opinion, as it presents the saved or curated content as a picture/feature window rather than as a set of URL's. There is a tagging facility to aid searching, but the killer feature which puts Scoop.It ahead of it's rivals is the suggested content feeds. You select the search keywords and sites and Scoop.it trawls the web for you, suggesting content for your site. You can even put their Scoop.It button on your toolbar for ease of capture whilst you are working or browsing, and it can be set to post directly to Twitter, Facebook, Google + and LinkedIn if you want this. Have a look at my Scoop.It site

What do you think?

- Posted using BlogPress from my iPad

Read More