You have a website, and you get leads and information from this,perhaps even some data, and you might be thinking "why do I need social media?" and that's a good question. After all, what else can integrating social media into your business online presence do for your organisation? How about this...
- Customer service. You can interact with your customers in real time on social media, answering any enquiries or complaints and building on line communities. This gets people engaged with your business.
- Invite people you've searched for to connect with you.Offer them incentives, coupons and discounts. It's a great way to seek out new business.
- Generate new sales leads by looking for users who tweet or post about your business area or product.
- Add your social media 'handles' to your brochures and website and ask people to connect with you. Position yourself as *the* expert in your field of business
- Recruit new staff by using social media to advertise. You can even use social media sites like LinkedIn for the application and CV submission process. It's also a great way to head-hunt the right people as you can search through on line profiles.
- Monitor your competitors.You can watch to see what they're up to and engage with their customers. Do it better than they do!
- Promote new products across all your on line sites. Increase the reach of your campaign.
- Use stats and analytics tools to direct your marketing and tell you where your business is coming from. Big data can give you loads of useful information you perhaps didn't know about your business area.
If you use a bit of blue sky thinking you could probably think of many more reasons to integrate social media into your business, but whatever you do,get some good advice from a specialist social media consultant and make sure you maximise the potential of social media.
It is really great when you start to see folks using the social media 'buttons' on your website to tweet you and post to Facebook. Or connect with you via LinkedIn or leave a tip about you on FourSquare. But make sure you set up your website to tweet and Facebook and Google+1 automatically whenever you make any changes.
Maximise your business potential with fully integrated social media. Let Nomsindo become your social media partners. We Create Conversations...
