How *Not* to use Social Media

KFC is a big brand. Its known all over the world for fried chicken done to perfection using the Colonel's secret recipe of eleven spices and herbs. Except in South Africa, where they appear to have a problem with the concept of ..cooking... the chicken. Raw chicken is not good, even when coated in eleven...

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So, Why does my business need to be using Social media?

We get asked this question a lot! Prospective clients often feel confused and even scared of being active on the web, and think that having a website is enough... well, its not. Not any more. Websites are static and difficult to use for conversations. They are the 'Shop Window' for your business, but...

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Six digital publishing startups to watch

We like the look of these, especially the new blogging tools. In fact, they might be set fair to take blogging to new and different directions. And thats the thing,because new technology should be disruptive... Check them out ... and enjoy. And tell us what you think! Six digital publishing startups to wa...

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Social Media - What we do

We've been asked a lot recently just what is it we do for our Social Media clients. So here it is.. We carry out a full review of a client's existing social media and web activity. We ask lots of questions about their business.Its important we 'get' their vision and mission to be able to understand just where they need to be on social media and what their market is. We would seek to understand...

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But what's the ROI ?

It's a question we are asked very, very frequently. In fact, its the one question every client or potential client of ours asks. Just what is the return on investment (ROI) from my business social media activity? This is actually a very difficult question to answer because to be honest, there is no...

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Do you need to spend more on social media?

The attraction of social media for many is the low-cost entry. A few tweets and Facebook posts cost nothing but time. But to garner any sort of return on this time, your social media output needs to be refined and engaging. Its not enough to simply post messages and broadcast your news and products. You need to engage in conversations because its difficult to build up a presence on line without this....

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Developing leadership capacity...characteristics of great leaders

This is a blog post I've been writing for the best part of a year now. It's ideas and observations from running workshops on leadership for various people and organisations. You learn a great deal from running these events, Just as you learn a great deal when teaching. If you look at good leaders closely whilst they are working, they usually all share several, if not all of the same characteristics....

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