Social Media and SEO

Something we always discuss with our clients is just how important a great all-singing all-dancing social media campaign is for their Search Engine Optimisation. In this day and age, the Social Web is driving everything forward on line, and a static website is just never going to cut it out there on...

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Social Media Round-up

Some interesting articles on social media to check out... LinkedIn is still on the rise. Referrals to corporate websites are overwhelmingly due to LinkedIn, according to this article... Automotive news reports on how General Motors is the latest big company to start taking on line reputation more seriously. This  is a growing trend we've featured on this blog before. It's one of the fastest...

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All about website keywords, optimisation and search engines

In the most recent past we've heard a lot about how keywords are not the be all and end all of the search engine. While the way that Google operates their algorithms may change on a regular basis it is absurd to think that what you put into the internet won't be churned out!  A lot of newbies...

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How do you measure the ROI ?

We get asked all the time how we measure just how effective the social media campaigns we run for clients actually are... This is a great blog post which might give some insights into the mythical ROI measures. Of course, we use analytics tools to gain some idea of where our clients are positioned, but fresh opinion is always welcome... http://robertbochnak.wordpress.com/#...

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Tablet Users More Attentive to video ads...

Very interesting for social media clients. We always advise considering YouTube ads - it's now the second biggest search engine, after all. Food for thought... Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG's Manatt | Andy Ples...

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Keeping Your Reputation Out of the Jaws of Social Media

On line reputation management is becoming a big issue as the socialweb marches on. Here is another great article which makes some very good points. Keeping Your Reputation Out of the Jaws of Social Media | Small Agency Diary - Advertising Age This is why it's so important to take expert advice from a specialist social media consultancy when you design and implement your own social media strate...

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4 pro tips for online reputation management and social media

Another great post on the importance of Social media and on line reputation management. This has been brought into sharp focus for many of our clients this year by the sorry tale of KFC South Africa and the inept way ity deals with the massive quality control issues which bedevil this particular fast-food operation across the country. Check out these tips forsuccessful brand management and if you're...

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Social Media Integration - Maximise Your Online Business Potential

You have a website, and you get leads and information from this,perhaps even some data, and you might be thinking    "why do I need social media?"  and that's a good question. After all, what else can integrating social media into your business online presence do for your organisation?...

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How to design your social media marketing campaign

You know how it goes...you pick up the paper, surprised by it's weight. When you open it up, out tumbles a huge wad of advertising leaflets. We've all been there! The problem for businesses who still use this form of advertising is that hardly anybody reads them. The recycling bins are full of Pizza...

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Online Reputation Management - Protect your Brand

Recent food health scares have burst over social media like an atomic bomb. Horse meat scares have done the rounds on twitter and facebook and the other platforms and some big names have come under attack due to the way they did or did not handle adverse publicity on social media.  And it's not...

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5 Trends in Social Media for 2013

If you're in business and looking at how to maximise your social media activity, have a look at the trends for the rest of this year (and probably into next year too). It's a given nowadays that you have to have an active presence on social media just to keep up with your competitors, never mind getting...

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Why Businesses Need Google+...

I came across this great article today whilst doing some R&D for a client.It's a fantastic piece about the benefits of using Google+ for business. Now, we already know that Google+ is second only to Facebook in terms of users, but which is the better platform for business? I'd have to say that...

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Social Media may drive more traffic to your website than search engines...

We've been saying this for a while now. Well we would, wouldn't we? we're Social Media specialists, after all. But since Google changed it's search algorithms, it's interactions rather than the number of backlinks which makes your website stand up and take a bow to your customers and prospects.. Social Media May Soon Drive More Traffic to Your Website Than Search Engines | Entrepreneur.com And remember,...

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How *Not* to use Social Media

KFC is a big brand. Its known all over the world for fried chicken done to perfection using the Colonel's secret recipe of eleven spices and herbs. Except in South Africa, where they appear to have a problem with the concept of ..cooking... the chicken. Raw chicken is not good, even when coated in eleven...

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So, Why does my business need to be using Social media?

We get asked this question a lot! Prospective clients often feel confused and even scared of being active on the web, and think that having a website is enough... well, its not. Not any more. Websites are static and difficult to use for conversations. They are the 'Shop Window' for your business, but...

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Six digital publishing startups to watch

We like the look of these, especially the new blogging tools. In fact, they might be set fair to take blogging to new and different directions. And thats the thing,because new technology should be disruptive... Check them out ... and enjoy. And tell us what you think! Six digital publishing startups to wa...

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Social Media - What we do

We've been asked a lot recently just what is it we do for our Social Media clients. So here it is.. We carry out a full review of a client's existing social media and web activity. We ask lots of questions about their business.Its important we 'get' their vision and mission to be able to understand just where they need to be on social media and what their market is. We would seek to understand...

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But what's the ROI ?

It's a question we are asked very, very frequently. In fact, its the one question every client or potential client of ours asks. Just what is the return on investment (ROI) from my business social media activity? This is actually a very difficult question to answer because to be honest, there is no...

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Do you need to spend more on social media?

The attraction of social media for many is the low-cost entry. A few tweets and Facebook posts cost nothing but time. But to garner any sort of return on this time, your social media output needs to be refined and engaging. Its not enough to simply post messages and broadcast your news and products. You need to engage in conversations because its difficult to build up a presence on line without this....

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Developing leadership capacity...characteristics of great leaders

This is a blog post I've been writing for the best part of a year now. It's ideas and observations from running workshops on leadership for various people and organisations. You learn a great deal from running these events, Just as you learn a great deal when teaching. If you look at good leaders closely whilst they are working, they usually all share several, if not all of the same characteristics....

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About learning to code...

Many people in the technology wilderness don't realise that very many coders actually didn't start out their careers as computer fundi's. I started out as a visual and 3D artist.I became frustrated when as part of my course I was expected to create a website to showcase my work using a basic piece of wysiwyg (What you see is what you get) piece of software that actually didn't come near to satisfying...

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The Google workshop an introduction

Nomsindo is offering a FREE (You pay for your own coffee) Google workshop on Saturday mornings for any interested businessmen/women in Cape Town. Did you know that even a basic knowledge of the FREE Google tools at your fingertips can rapidly change your web and digital presence? If you are going to grow to the point that you need to appoint a social media professional either in house or...

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Best tablets for 2013

When Apple introduced the famed Retina display to the third-generation Apple iPad, it set a bar so high that the rest of the industry struggled to catch up. That's until Google and Samsung joined forces to produce the Google Nexus 10. Incredibly, the display on the Nexus 10 has an even...

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Apps for informal and micro business

Nomsindo is offering Apps for small businesses from as little as R285 No you didn't read it wrong - only R285! While many micro enterprises are disinclined to spend on websites, e-commerce and more complex digital presence, mostly because of an affordability and maintenance problem, many are acutely aware that far more people in South Africa have smartphones than PCs or laptops. It...

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